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Yahoo Shopping Comparison Engine Info
Other domains within network: n/a
Bidding Format: fixed category
Number of advertisers: 15,000 "paid" 8/03
# of products: unknown
Start Date: unknown
Traffic(unique visitors/month in millions): unknown
Alexa Rank(s) 7/05: yahoo.com 1(shopping.yahoo.com as part
of yahoo.com)
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Yahoo was founded in 1994 by Stanford Ph.D students, David Filo and Jerry Yang. It began as a hobby, and has evolved into a global brand that has changed the way people communicate with eachother, find and access information, and make purchases. Today,
Yahoo! Inc. is the Internet's leading global consumer and business
services company, offering a comprehensive network of essential
services for Web users around the globe; as well as for businesses of
all sizes. As the first online navigational guide to the web; Yahoo!
(www.yahoo.com) is the leader in traffic, advertising, and household
and business user reach. Yahoo! is also the most recognized and
valuable Internet brand globally, reaching over 345 million unique
users in 25 countries and 13 languages.
By combining the new powerful Yahoo! Product Search with the ability
to compare prices and features, Yahoo! Shopping offers consumers
an unparalleled comparison-shopping experience. Finding the right
product at the right price is the goal of online shoppers, and Yahoo!
Shopping empowers the consumer to easily compare product prices
and features, across thousands of merchants.
With a worldwide network of millions if not billions of consumers
searching for the right product among thousands of merchants' websites
and product lines, how will you compete? After transferring and
revising your product specs or feeds by enlisting the detailed format
of Yahoo's shopping feed services and tools, to ensure that your
product(s) doesn't fall by the wayside in the Yahoo data feed creation
process; we employ the up-to-date high-technology wonders of ShopTracker.
Once your products' specs and format have been customized into
Yahoo xml data, shopping, and search feeds; the genius of e-marketing
solution, ShopTracker, can be implemented. What ShopTracker does,
is monitor the activity of consumer response to your product(s)
as well as the competitors'; by evaluating click-ratios, price margins,
and conversion rates. Through constant updates, you'll be privy
to your products' development in the Yahoo marketplace: if its'
selling, why it is or isn't, and who is and why. Moreover, ShopTracker
is a pro-active solution, because it allows you to alter your products'
prices and/or descriptions, according to the analysis; to ensure
a balanced and healthy competition between your products, and those
of similar merchants.
The versatility and enhanced exposure of Yahoo gives you and your
product a small window of opportunity to crawl through, that will
place you as one of Yahoo's high-ranking, multi-click, high conversion
rate e-business'. Think about it: 345 million possible customers!
But without the proper, developed, marketing strategy in place; you'll
be overshadowed by your competitors' foresight, and the customers
will be theirs. ShopTracker will put you center stage for the fight,
for the success of your business. To the victor, go the spoils!
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