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We have been successfully managing paid search campaigns since the ‘90s. Since the days of Goto and Overture we have been increasing our client’s sales volume and profit margins. Today the paid search engines have changed (Google Adwords, Bing Ads, Facebook), but the processes remain largely the same.

We work with our clients to build an advertising strategy that will increase sales and profits across the paid search channel. We make it our business to know your business. We believe it is necessary for us to learn about our client’s products and services, from our clients. We use this acquired knowledge, coupled with our extensive knowledge of paid search, to build a solid paid search game plan. We then enact this plan with our optimization team and tools.

Paid search is not a “set it and forget it” business. Too many of our competitors setup paid search campaigns and then let some automated system run the account. Sometimes our competitor’s only interaction with paid search accounts and their clients is during the billing process!

All of our client’s campaigns are reviewed daily by live account managers. We do not let black boxes and automation oversee your campaign. Don’t get us wrong, our PPC management platform is efficient and does a lot of the heavy lifting. But our clients are successful because of that extra human effort that our account managers put into PPC management.

We understand that paid search is a game of percentages. Increasing the productivity of a ppc campaign just a few percentage points can make a huge difference. A 5-10% increase in conversion rate can mean the difference between being able to turn a profit in the 1st position vs the 4th position. The difference in traffic between the 1st and 4th can be 200-500%. Paying attention to details and making only incremental improvements can be worth 5 times the business! Here are some of the main tasks we work through to improve every aspect of your campaign:

  • Understanding the products and services being offered
  • Understanding the goals a campaign should accomplish (sales, deliver information, acquire leads)
  • Thorough and ongoing keyword mining of positive & negative keywords
  • Well thought out ad creative that delivers a clear message and a call to action and ongoing creative testing
  • Identifying the proper landing page for all keyword traffic. Differing keywords may be best targeted to different landing pages.
  • Landing page optimization through A/B and Multivariate testing. Improving the conversion rate of your landing page can make all the difference in a campaign!
  • Advanced tracking to understand all conversions. Phone calls, Form leads, Ecommerce sales, Newsletter signups, File downloads and more.
  • Reporting and more reporting on every data point of a paid search campaign.
  • Bid optimization based on data trends, market shifts and product/service changes.
  • Review the account with the client. Create an endless loop and restart the process all over again refining and improving the campaign (and results) along the way.
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